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New Look Maxi's La Lucia Wins New Customers
Durban, 3 March 2009As the economic downturn continues to reduce disposable income, South African consumers are becoming increasingly discerning, guarding their spending and demanding better value for money. The result is a competitive business environment for every industry, in which complacency equals failure and the race to attract consumers is on.
Maxi's Valentines Competition Winners
The 20 lucky winners of our Valentines Day Competition has been drawn.
These lucky winners each won R1000 theatre ticket vouchers:
| 1 |
Annelise v/d Westhuizen from Maxi’s Wonderboom |
| 2 |
Lee Anne Carelse from Maxi’s Cape Gate |
| 3 |
Jaco from Maxi’s Wonderboom |
| 4 |
John from Maxi’s Brackencity |
| 5 |
Sbomiso from Maxi’s Scottsville |
| 6 |
Diana Persent from Maxi’s East Rand Galleria |
| 7 |
Corrie from Maxi’s Kempton Park |
| 8 |
Tessa Els from Maxi’s Hazyview |
| 9 |
H Hartzenberg from Maxi’s Polokwane Checkers |
| 10 |
Alex King from Maxi’s Northgate |
| 11 |
Nomsa Voko from Maxi’s Carletonville |
| 12 |
Thea from Maxi’s Nelspruit |
| 13 |
Monique Sanders from Maxi’s Westgate |
| 14 |
V van Zyl from Maxi’s Wonderboom |
| 15 |
Juan from Maxi’s Kempton Park |
| 16 |
K.A Maroun from Maxi’s La Lucia |
| 17 |
R Manuel from Maxi’s Vangate |
| 18 |
A.Oosthuizen from Maxi’s Lephalale |
| 19 |
Tracey Palmer from Maxi’s Kempton Park |
| 20 |
Derick (no store name on slip) |
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Maxi's The Bridge partners with 94.2 Street Busters
Maxi's acquires Caltex BJ's Sites
Johannesburg, 27 February 2008,
Taste Holdings, owners of the Scooters Pizza and Maxi's brands, announced today that they have entered into an agreement to acquire all BJ's franchise agreements located in Caltex service station forecourts within South Africa with effect from 1 March 2008.
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Maxi's makes inroads with new store design
Since the launch of the new store image in June 2007, Maxi's have revamped 3 existing strategic sites, namely Menlyn, Jakaranda and Alberton City. Another 3 revamps are planned before the end of Feb 2008. Maxi's will also have 5 new stores in the sexy new image before the end of February 2008.
Maxi's Celebrates with the Kids
Maxi's recently announced that they would be launching every mother's dream - organised kiddies parties that will make their child feel like the life of the party.
"We've always been a family brand but we thought it was about high time that we did something more for our Mini Maxi's customers," says Christo Calitz, managing director of Maxi's. "We already have a special kiddies menu in place but we felt that we needed to become more involved and what better way than to celebrate their special milestones with them."
As such the Mini Maxi's Kids party packs and birthday parties were introduced. Moms and dads no longer have to worry about the important things such as venues and invitations as Maxi's have thought of it all and more.
"The whole point of getting involved was to not only get to know our customers better but to show the parents that we care just as much as they do about hosting an event that their little ones will remember," says Christo.
The party packs include a kiddies meal with a choice of 8 different meals including soda/juice/shake or float, and lucky packet surprise for all guests. Also included is a Mini Maxi's chefs hat, apron and balloon for each child - a complete party package. Moms get supplied with invites for the party before the event, so every detail is taken care of.
"The best part of the party seems to be the Birthday Chef hat that the birthday boy or girl receives. Who really wants a normal party hat?" chuckles Christo. "And their guests each receive their own Mini Maxi's apron so that they aren't left out of the fun either."
Maxi's have been a part of the South African food franchise industry since 1993 and are celebrating their own 14th birthday this October.
There is no doubt that Maxi's certainly know how to throw a party and that any child will be the talk of their school if they get to host their own Mini Maxi's party. So kids what are you waiting for? Get your parents to contact your local Maxi's today to plan and host your special day.
"I love birthdays and I love celebrating them with friends and family. We intend to make our 14th birthday a big celebration next month and want to do the same with all our mini customers," concludes Christo.
| October 1993 |
First Maxi’s outlet at Sunnypark Pretoria opens |
| February 1994 |
First franchised Maxi’s outlet opens in Kingsley, Pretoria |
| May 2001 |
Maxi’s reaches double digit outlets – opens 10th outlet |
| July 2002 |
Maxi’s opens its 20th outlet |
| June 2004 |
Maxis launches unique square hamburger patties |
| May 2005 |
Maxi’s is bought by Scooters Pizza |
| August 2005 |
Maxi’s opens 30th outlet |
| June 2006 |
Taste Holdings – holding company of Maxi’s and Scooters Pizza
brand is formed and is the first food franchise to list on the JSE Alternative Exchange |
| July 2006 |
Maxi’s opens 40th outlet |
| December 2006 |
Maxi’s opens first Halaal outlet, Maxi’s Vangate Mall |
| February 2007 |
Maxi’s makes one of its customers a Millionaire in the Maxi’s Big 50
competition |
| March 2007 |
Christo Calitz appointed Managing Director of Maxi’s |
| June 2007 |
Maxi’s launches revolutionary new store image, set to take the
industry by storm |
| August 2007 |
Maxi’s lives up to its promise of “More than just a meal”, serving an
estimated 25 million meals |
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Maxi's Crowned!
Maxi's was nominated
as Franchisor and Brand
Builder of the Year at the
Annual FASA awards.
We walked away
with Franchisor of the
Year 2010... |
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Take a Delicious Detour to Maxi's!
Come have a bite on your journey at any of our new
Maxi's sites: The Bridge, Ventersburg, Bloemfontein,
Polokwane and Harrismith (East & West)
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