Maxi's was founded in Pretoria in 1993, by an entrepreneur who saw an opportunity in the market for a family restaurant franchise, offering a wider range of food and focusing on a quality offering. In April 2005 Maxi's was acquired by Scooters Pizza (Pty) Ltd with 28 outlets. Maxi's, Scooters Pizza, St Elmo's and Natal Wholesale Jewellers (NWJ) operate under the holding company Taste Holdings (Pty) Ltd, an Alt X listed company.

Since April 2005 the Maxi's chain has grown to 75 outlets. Maxi's became a member of the Franchise Association of South Africa in June 2006 and was a finalist at the FASA awards for Brand Builder of the Year and Franchisor of the Year in 2009 and 2010. Winning Franchisor of the Year in 2010.

A Subsidory of Taste Holdings

Taste Holdings

Taste is a South African based management group that is invested in a portfolio of mostly franchised, category specialist and formula driven, quick service restaurant and retail brands. The group is primarily involved in establishment of new businesses, in marketing and advertising the brands and in operational support to the franchised restaurants. The overall objective of the group is to become one of the largest integrated franchise companies in Africa by 2011, driven by organic and acquisitive growth.

Ethos, Vision & Mission

Ethos Maxi's is a family restaurant that serves a wide range of tasty and wholesome meals. Combined with a friendly and welcoming atmosphere, we deliver outstanding, freshly prepared foods of the best quality. Vision To be the preferred quick service restaurant chain in South Africa. Serving superior quality food, made to order from the best ingredients in generous portions, providing a relaxed casual dining experience with quick attentive service Mission At Maxi's you will get generous portions of made to order food, selected from a wide variety on the menu. All this is served in an environment that is accommodating to kids and designed to provide families with a relaxed, casual dining experience with quick attentive service;

• To provide service that is the benchmark in the sector
• To create a memorable customer experience, underpinned by value
• To provide a meaningful career and investment opportunity to both team members and franchisees
• To create an organisation that all stake holders will be proud to be involved in
• Our commitment includes giving back to the community in which our team members and franchisees live and work
• We believe that being involved in the community helps provide a higher quality of life.